American Eagle Campaign Sparks Backlash, Highlights Decline of Woke Culture

American Eagle’s new campaign featuring Sydney Sweeney has sparked controversy, with some critics claiming the advertisement promotes whiteness and fascism. The campaign, which highlights Sweeney’s denim, has been met with accusations of Nazi propaganda and cultural shifts toward whiteness.
Despite the backlash, the marketing strategy has proven successful, with American Eagle’s stock trending upward. The use of attractive models to sell products is not novel, yet the disproportionate response from some groups underscores a broader cultural shift. Critics argue that the woke narrative, once dominant, is losing traction as businesses prioritize profit over ideological agendas.
The backlash against American Eagle contrasts with Jaguar’s struggles after abandoning traditional advertising methods. Jaguar’s sales have plummeted, highlighting the risks of prioritizing social causes over business fundamentals. Meanwhile, American Eagle’s focus on classic marketing has resonated with consumers, signaling a return to simpler, more effective strategies.
The controversy reflects a broader trend: as woke culture declines, those who benefited from it are struggling to adapt. The shift suggests a growing preference for enjoyment and humor over hyperbolic hysteria, marking a move away from the extreme narratives that once dominated public discourse.
In conclusion, the backlash against American Eagle’s campaign highlights the waning influence of woke culture and the resurgence of more balanced perspectives in advertising and society.

Published: 7/31/2025