Linda Yaccarino Steps Down as CEO of X After Two-Year Tenure

Linda Yaccarino, the CEO of X (formerly Twitter), announced her departure on Wednesday morning after serving in the role for two years. Yaccarino expressed gratitude to Elon Musk for entrusting her with the mission of transforming X into the "Everything App" and protecting free speech. Musk responded with a brief thank you, but did not comment on the future of the CEO role. Yaccarino's exit came hours after X's AI chatbot, Grok, was taken offline following an antisemitic outburst. The timing coincided with Musk's planned reveal of Grok 4. Yaccarino joined X shortly after Musk's acquisition of the platform in 2022, tasked with maintaining advertiser relationships amid significant leadership changes. Her tenure was marked by challenges, including Musk's promotion of conspiracy theories and lawsuits against research organizations that highlighted extremist content on X. These actions led major advertisers to pause or reduce their presence on the platform. Despite these complications, Yaccarino remained supportive of Musk, emphasizing X's role as a platform for free speech and advertiser engagement. Yaccarino's departure leaves questions about the future of X's leadership and its efforts to rebuild advertiser trust.

Published: 7/9/2025