Christian Media Gains Widespread Engagement and Trust Among Americans

A recent study by the National Religious Broadcasters (NRB) and Barna Group reveals that Christian media is experiencing significant engagement and trust from the American public. Over 60% of American adults are found to consume Christian media weekly, across platforms such as television, radio, podcasts, and social media. This engagement is particularly high within the Christian community, where media consumption often occurs daily. The study highlights a strong trust factor, with two-thirds of the general population viewing Christian media as valuable and trustworthy, increasing to 80% among users. However, concerns about bias and manipulation persist, especially among heavy users, while non-Christians tend to hold more negative perceptions. Historically, Christian influence on media was pivotal during the American founding era, with sermons and newspapers playing crucial roles in shaping public opinion. This influence is now seen as foundational to the principles of free speech and press in the United States. As the study underscores, safeguarding free speech remains vital to preserving the American experiment, emphasizing the ongoing importance of diverse and trusted media sources.

Published: 5/17/2025