Trump Commends Sydney Sweeney's Ad, Criticizes Woke Marketing Strategies

President Donald Trump recently expressed support for actress Sydney Sweeney following the controversy surrounding her American Eagle billboard ad. The ad, which played on the words "genes" and "jeans," sparked backlash from some who deemed it racist, while others found it humorous. Upon learning that Sweeney is a registered Republican, Trump praised the campaign, stating, "If Sydney Sweeney is a registered Republican, I think her ad is fantastic." In contrast, Trump criticized luxury car brand Jaguar for its woke advertising campaign, which featured androgynous models in futuristic attire. He highlighted the negative fallout, including the CEO's resignation and company turmoil, as an example of the perils of prioritizing woke messaging. Trump emphasized that such strategies lead to financial loss, citing other companies and individuals who faced repercussions for aligning with woke ideologies. Vice President JD Vance also weighed in, suggesting that Democrats are using the ad controversy to alienate Sweeney's fans by labeling them as Nazis. His remarks underscored the ongoing tension between political ideologies and cultural narratives. Trump's comments reflect his broader stance against woke messaging, advocating for marketing strategies that resonate with a broader audience rather than alienating potential customers. His analysis underscores the importance of aligning business decisions with audience values to ensure success.

Published: 8/4/2025