Trump Media Announces $2.5 Billion Plan to Establish Bitcoin Treasury

The Trump Media & Technology Group (TMTG), parent company of Truth Social, has unveiled plans to raise approximately $2.5 billion to establish a Bitcoin treasury. The funds will be used to acquire Bitcoin, positioning the cryptocurrency as a significant asset on TMTG’s balance sheet. The company has entered subscription agreements with approximately 50 institutional investors, raising $1.5 billion in Trump Media stock and $1 billion in company notes.
TMTG CEO Devin Nunes emphasized Bitcoin’s role as a tool for financial freedom, stating the investment will help protect the company against discrimination from financial institutions. The move aligns with TMTG’s goal to evolve into a holding company by acquiring profit-generating assets.
This announcement follows the U.S. government’s establishment of a Strategic Bitcoin Reserve in March, recognizing Bitcoin’s potential as a secure store of value. The growing confidence in Bitcoin reflects a broader shift toward diversifying funds in a decentralized digital currency ecosystem.
Nunes highlighted the strategic advantages of Bitcoin, calling it a “crown jewel” asset that will enhance the company’s resilience and create synergies across Truth Social and Truth+. The initiative underscores TMTG’s commitment to financial freedom and protecting against financial discrimination.

Published: 5/28/2025